Its the Make-Up, Dummy

The Kennedy-Nixon presidential debate is historically accepted to have been won by Nixon by those who listened to it on the radio based on his argumentative talking points, while the television viewers gave an edge to Kennedy simply based on his appearance. The two leading candidates in the last presidential election perceived some sort of advantage in the dyeing of their hair, a little like the selling of soap on television, which begs the question; are the American people so shallow in their political thinking as to elect a president based purely on appearance alone? And by extension, accept the reading of the news by women in overblown theatrical make-up?

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