Brand New Again

Nobody knows better than the CBS Television Network, my favorite, their sparely display of banners, the expense of producing and running a network broadcast piece, and how to stretch that value twice over. Normally a network piece is broadcast once on the network then offered to the affiliates to run as a need be time filler or feature. Lately this network has boldly shown the same report twice on its network with a newly written lead and closing. No word yet if residuals are being negotiated among the producers and corresponding reporters.

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