Breaking vs Developing

Viewers yesterday of ABC’s World News Tonight may have sensed something out of the ordinary, for the last six months or so the ‘breaking news’ banner has been displayed at the top of each program, except for yesterday, it did not appear until a full five minutes into the program, odd to be sure, at the height of their Irma hurricane coverage. This blogger was beginning to wonder if because of its over use, the ‘breaking news’ banner has lost much of its bite, for the more appropriate banner of ‘developing story’ since most times a story has been breaking for several hours even days, a story cannot be breaking all day but can be developing…becoming full blown, to full bloom…My advice to television networks is to simply tell (report) the story, and to include the fancy graphics out… you are allowing them to get in the way…