During the upcoming graduation season over a hundred eager women will be hoping to enter the broadcast news industry as ‘on air talent’, here are just a few things they will have to look forward to in no unceremonious order. At the bottom of the totem pole will be their educational qualifications, how they appear on paper which will get them into the door, nothing more. There are a lot of other steps as they move up to the top to consider I see no urgent need to list them here it can be figured out later much of it for them yourselves. So at the top of the pole is appearance. Are you willing to lighten the color of your hair, or wear a straight haired wig if asked to? Are you averse to applying an adhesive to your eyelids? Do you mind fetching coffee? Since you will be starting in a small media market and have to apply your own make-up are you well-schooled in the sluttish look? Practice the greasy lip look in your social life to see how much attention it can generate without offending. Tight fitting clothing will be a must, along with long hours and most weekends. When delivering a stand up piece in the studio wear high hills. Upper and lower flawless teeth (not required by some males) a plus. Those well-endowed upper body types need not apply.
Who is responsible for this theatrical encroachment into the once all male conservative establishment, not who, but what? Color television, as the males started to puff up with loud colored ties and sport jackets. In brief, what other embodiment to this soup was needed to bring the newsroom up to equal rights standards, women. Women in full blown theatrical make-up and more puff then most men are allowed to display on television. What is puzzling to me is that some women taking a close look at the current broadcast news scene, see women displayed as fancy, posh, flamboyant, samples of a serious male journalist, put up with it and for less money too…Well the answer may be, ‘one does what one has to, to enter and then survive’…
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